Keeping your business afloat, in difficult times…

In these uncertain times,

it’s only natural that you may be worried about the continual survival of your small business amidst the Covid-19 breakout. With people being asked to stay at home, and many businesses being forced to close their doors for the good of the country, you could throw in the towel and admit defeat, or you could use this crisis as an opportunity to bolster your business by moving it online and making the most of the opportunities that you do have right now.

In some ways, it’s good that if this pandemic had to happen, it happened now. Why? Because we have never had better technology, which means that many businesses that would otherwise have had to shut up shop completely can now switch to a remote online model that will enable them to keep going until things tide over. Obviously, there are some businesses that require a physical presence, but many, such as yoga classes, can be easily adapted to an online model.

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Why move your business online?

Moving your business online has many advantages, above and beyond those you will gain during this short-term crisis. Let’s take a look at them.

Keep your business afloat

The most obvious reason to consider a business move online is that it will allow you to keep bringing in revenue when your usual customer-base is stuck at home and unable to show you support., Hopefully, this should be enough to keep your company going until things get back to normal again. At the very least, it should give you more room to manoeuvre.

Reach more people

If you choose to set up an online business, you may find that you have more people signing up to your yoga classes or buying your candles than you ever did when you were based in a single location. When you’re online, as long as you do a good job of publicising your business, many more people will be able to find you via Google and other search engines, which means you aren’t just limited to your little corner of the world, and you could actually end up making even more money than before!

Earn passive income

Another advantage to moving your business online is that you can often set up passive income streams that will allow you to earn revenue even when you are sleeping. Let’s take the example of a yoga studio. When you move your yoga studio online, you can use modern technology to offer live classes where your students can log in and follow your instructions in real-time. However, you can also record all of your classes and make them available for people to view at any time of the day or night, which means that you could actually be earning money when you’re sat on the couch watching Netflix or tucked up in a warm bed, which is never a bad thing.

Help your customers

Setting up a new small business website to make your product and/or services available to everyone online is likely to be a big help to your customers now and in the future. They will appreciate being able to buy their usual products or participate in their regular exercise classes even when they are unable to get out of the house, and as well as this being a good way for you to give back to your clients, it will also give you a decent PR boost too.

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Moving your business online

If you like the sound of that, you will be delighted to know that it has never been easier to move your business online than it is right now. Depending on the nature of your business, you may need nothing more than a new website to start earning money on the internet. Of course, if your business is more complex, you may need professional help to not only set up your new website but to ensure that you have all of the tech you need to make streaming, payment processing and the like possible, but you needn’t panic, because there is lots of very affordable help out there.

So, if you want to be able to stay in business, reach more potential clients, earn money even when you aren’t working, and ensure that your clients can stay busy and get exactly what they need during this time, it might be the perfect time for you to seize the opportunity in front of you and move your small business online. What are you waiting for?

Call Brand Magic today on 01908900901 or email info@brand-magic.co.uk

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