Graphic design is the process of visual communication and problem-solving using one or more disciplines or principles.
What are the Principles of Graphic Design?
Typography, alignment, balance, contrast, proximity, repetition, colour and white space. These make up the elements of graphic design “composition.”
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports, business cards, exhibition stands, posters, websites and adverts.
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymous. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), way finding or environmental design, advertising, web design, communication design, product packaging and signage.
Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.
Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colours, packaging and text as part of branding (see also advertising). Branding has increasingly become important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Textbooks are designed to present subjects such as geography, science and math. These publications have layouts that illustrate theories and diagrams. Graphic design also applied to layout, formatting, illustrations and charts.
Graphic design is applied in the entertainment industry in decoration, scenery and visual storytelling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking and programs and props on stage. This could also include artwork used for T-shirts and other items screen-printed for sale.
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information – known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories.