Print knowledge and expertise

Not only do we have the design expertise at Brand Magic we also have over 50 years (I know, it doesn’t seem possible) combined experience dealing with print companies large and small.
From Litho to digital to potato we’ve done it all!
So not only will your product look good, we have the knowledge of paper type, weight and finish to make it feel good, we know when a quality feel is right for your job and also we know when it is not needed.
This knowledge also means we know what problems the printer might encounter, so we can eliminate those at the design stage, discuss the various options with you. Help you understand the parameters of print and ultimately ensure a superior end product.
 
Some examples:
 
A5 leaflets:
Are they going through peoples letterboxes? If so, it may not be necessary to print on high end glossy paper. 130gsm silk could do the perfect job and keep costs down, ensuring your marketing budget can stretch further.
 
Business cards:
What does your target market expect from your business. Is your brand a fun, professional and approachable brand? If so, you could go for normal business cards with Matt Lamination (protects the cards whilst in peoples pockets etc.) on a standard 400gsm paper. 
If however, your brand is high end and needs to look very expensive, we would recommend an expensive paper with the logo embossed for extra credibility. 
 
Each brand and application has their own specific requirements that we take into consideration when we recommend the print finish.
 
If you need help with finding the right print product, give us a call today: 01908 900901