How Frequently You Should Post on Social Media ‘According to the Pros’
There are a few rules that can make or break your social media success.
According to FORBES.com if you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So how do you strike a balance?
The answer: By learning from the best. There are plenty of pros in the social media marketing world who have mastered the art of posting frequency on every different platform. So instead of spending countless hours testing out different approaches that bury you in a sea of analytical “paperwork”, why not cut out the guesswork and just do what the pros do?
“But what is it that the pros are doing” you say? Glad you asked.
Eg: FACEBOOK… We have all heard the infamous, “two posts a day” rule for Facebook marketing. This generic prescription comes with some side effects that you may not be aware of.You see, the two posts a day rule works if you have a substantial Facebook following of at least 10,000 followers. Whenever you have an audience of this size, there is almost no disagreement that posting twice a day is the way to maximize clicks and engagemen on your content.
The answer, as with most things social media related, is complicated. Whenever your Facebook following is under 10K, you will have to make a choice. Do you want more engagement per post or more clicks to your website? Think about it.
According to a study from Hubspot.com, if you have smaller following, posting twice a day will actually result in about 50% fewer clicks per post.
This means that, your total number of clicks will still be higher than if you were posting only a few times a week, but your engagement per post will be reduced.
Conversely, if you post a mere 1-5 times a month, your clicks per post will almost double. This is one of the fastest ways to get more traffic to your site, set set a goal and get posting!
You could use ‘putting the kettle on’ as your que to think about your next post, what are you going to post next?