Libra7 is based in Blisworth near Milton Keynes, an independent fleet services management specialist working both direct with individuals and via other professional service organisations. They offer a full fleet management service including: vehicle maintenance, accident management, daily rental, van & commercial vehicles, mpv or minibus for an event, vehicle disposal.
As a start-up organisation with no branding in place, they wanted to ensure they got their branding right at the outset. They required a fresh, new look that would reflect the expertise and professionalism of the business.
As part of the briefing process Brand Magic undertook a branding survey with the key stakeholders in the business which took into account both their current and future requirements. This highlighted the strengths of the organisation which Brand Magic used as the basis to create three distinct brand concepts.
Libra7 immediately selected the more modern, fresh design that resonated best with their personal, friendly approach. This aspirational concept hinted at the complexity of the sector but had a focus on the future with ‘new horizons’ akin to taking a journey.
In addition Brand Magic developed a full suite of marketing material including stationery, website, roller banners, signage and brochures.
Brand Magic continues to support Libra7, by acting as their ad hoc marketing resource as required.
Libra7 has a professional consistent brand that is integrated across all their marketing material. It has ‘stand out’ quality and captures the complexity, professionalism and friendliness of their offering.
This strong brand and effective marketing material allowed the Libra7 to establish themselves quickly as Milton Keynes leading Fleet Management Services specialist. In addition they have gained a cost effective local marketing partner that understands their business and who deliver on time and on budget.