The start of a new year is a great time to reflect on your business’s performance over the previous year and make plans for the future.
2017 looks like it could be a year of highs and lows as BREXIT and other global influences affect our markets so making sure your brand image and marketing material gets you noticed will be more important than ever.
Did you know that it now takes an estimated 16 views before your brand is recognised?
In today’s over saturated multi-media marketing world, we are constantly bombarded with thousands of adverts and brand images across a plethora of platforms, meaning that we now take longer than ever to recognise brands.
Spend just a few minutes on the internet and you will be inundated with hundreds of marketing images that barely register in your sub-conscious, never-mind conscious mind. Gone are the golden days of 6 views and you’ve cemented a place in your potential customers’ heads.
Even after 16 views, you still can’t be guaranteed a place in hearts and minds.
Those that do successfully register with their target market, do so for a reason. They don’t just stand out, they tap into viewers dreams, desires and aspirations and inspire confidence in their products and services.
Branding can literally make or break your business.
Poor branding that simply draws attention to a type of service or product is helping your competitors. It merely reminds your audience that they might like to purchase something from a strongly branded competitor and not from you. Your brand name and image must therefore become synonymous for your industry’s most desirable services and products.
Think Coca Cola.
Anyone can make a sweet carbonated drink and in blind taste testing, many dedicated cola fans can be fooled by cheap supermarket own brand varieties – yet we still buy Coca Cola by the truck load. This proves how effective branding can dictate our purchasing choices and why investing in it pays dividends.
So is it time to take a look at your branding and assess how effective it is?
If your logo and marketing material isn’t turning heads, why not talk to us about how we can help you make 2017 the year your business becomes a standout success?
Please get in touch to arrange a confidential chat about creating the perfect brand image for your business.