Mobile Responsive Websites and Google

Recently Google announced that they will be using mobile-friendliness as a ranking signal from 21 April 2015. This means when you search on a phone or tablet then more mobile-friendly sites will appear more prominently in your searches.

So that websites that are not mobile friendly will be penalised and ranked lower in search results. Test your site using Google’s Mobile-Friendly Test tool, which lets you plug in a URL and see if it’s mobile-friendly, and if it is not, see what Google doesn’t like about it.

You can start by testing your site using Google’s Mobile-Friendly Test tool, which lets you plug in a URL and see if it’s mobile-friendly, and if it’s not, see what Google doesn’t like about it. For an overall look at your site you can use Webmaster Tools to give you a full report.

Mobile is set to grow with the increasing smart phone and tablets mobile usage. Currently, 33% of web browsing (source: statcounter) and 36% of email opens (source: knotice) are done on mobile devices and if current trends continue mobile devices will overtake traditional PCs as the predominant way of accessing websites and emails as early as next year.