Logo Briefing Form - Brand Magic

Logo Briefing Form

Planning your Logo and Brand Identity

Planning every aspect of your logo thoroughly is essential for its success.
The form below is designed to help you communicate your ideas and vision for the logo and enable us to have a clear idea of your needs and goals for your brand identity.
Please work through each question giving us as much information as you can, and skip the questions that are not relevant to your project.


    Company Name:

    Email Addresses:

    Background Information

    Describe your company and its mission or purpose.

    Services that you offer:

    Which accreditations do you hold (or partners)

    Members of: Eg: FSB (Federation of Small Businesses)

    Your Goals and Objectives

    What are your main reasons for wanting to initiate a logo design?

    What are your business objectives for your brand identity?
    What do you want to achieve?
    For example, to get people to hire you to perform a service – to raise money for your charity – to sell your range of beauty products locally, etc…

    Your Target Audience

    Describe the visitors to your business in as much detail as possible. Age, gender, interests, location, needs, income, etc...

    Why will people choose your business over others?
    (For example, the biggest choice of used cars, interesting news or articles, very easy to use, etc…)


    Describe the image you would like to project with your new brand identity:
    For example: Modern, Traditional, Contemporary, Conservative, Formal, Professional, Serious, Friendly, Corporate, or Personal?

    Please list competitors or companies in the same field as yours. What do you like/do not like about them?
    I like these companies:

    I dislike these companies:

    Do you have any existing graphic or promotional materials?
    Or existing company colours/fonts?
    If not, do you have a preference as to the choice of colours?

    Do you have photos/illustrations that you would like to use as part of the logo?

    When does the project need to be completed?

    Additional Comments

    Write down any other thoughts and ideas that you have for your brand identity, no matter how small or simple!

    By using this form you agree with the storage and handling of your data by Brand Magic

    Thank you

    Thank you for taking the time to fill in these forms. The information will allow us to produce a well thought through icon and brand memorable brand identity for your business.

    Please use the button below to pay a 50% deposit or contact us for other payment options