Logo Briefing Form

Name:

Company Name:

Email Addresses:

Background Information

Describe your company and its mission or purpose.

Services that you offer:

Which accreditations do you hold (or partners)

Members of: Eg: FSB (Federation of Small Businesses)

Your Goals and Objectives

What are your main reasons for wanting to initiate a logo design?

What are your business objectives for your brand identity?
What do you want to achieve?
For example, to get people to hire you to perform a service – to raise money for your charity – to sell your range of beauty products locally, etc…

Your Target Audience

Describe the visitors to your business in as much detail as possible. Age, gender, interests, location, needs, income, etc...

Why will people choose your business over others?
(For example, biggest choice of used cars, interesting news or articles, very easy to use, etc…)

Design

Describe the image you would like to project with your new brand identity:
For example: Modern, Traditional, Contemporary, Conservative, Formal, Professional, Serious, Friendly, Corporate, or Personal?

Please list competitors or companies in the same field as yours. What do you like / do not like about them?
I like these companies:

I dislike these companies:

Do you have any existing graphic or promotional materials?
Or existing company colours / fonts?
YesNo
If not, do you have a preference as to the choice of colours?

Do you have photos / illustrations that you would like to use as part of the logo?

When does the project need to be completed?

Additional Comments

Write down any other thoughts and ideas that you have for your brand identity, no matter how small or simple!

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